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Streamline - Sketches

Streamline - Sketches

First I came up with many concepts (44 in this case) exploring many different ideas for the logo and then sent this over to the client for them to narrow down the ideas to 2 or 3. In this case they narrowed it down to just two, number 9 and 38.

Streamline - Round 1

Streamline - Round 1

Once the options were decided upon, I moved on to exploring more options based on those 2 concepts. At this stage I only work in black, white and gray (which stands as a substitute for another color.

Streamline - Round 2

Streamline - Round 2

After the first round, the client decided they liked the construction helmet concept the best and wanted to pursue color options for that logo. I was also asked if there was anyway to add in an "S" into the logo. I tried a few different ways to meet that demand and still keep the feel of the logo and I decided that adding it to the bottom of the wing was the best option. After doing that I made up a color suggestion sheet to send to the client. They decided on the second row but without the tan background.

Streamline - Final Logo

Streamline - Final Logo

This is the final logo developed for Streamline. The typeface was created by me to mimic the style of the rest of the logo.

Streamline - Logo Style Guide

Streamline - Logo Style Guide

Upon completion of the logo design, I created a logo style guide for the client's usage. This style guide will allow other designers to design within brand parameters based on the logo design. It also contains a page for typography suggestions that pair well with the logo and will fit nicely in their brand goals.

A more in depth look at each page follows.

Streamline - Logo Style Guide - Cover

Streamline - Logo Style Guide - Cover

I wanted to make the style guide able to be sent as a pdf but also be printable so the client can pass it on to others who may want a hard copy. Therefore I created a cover page.

Streamline - Logo Style Guide - Color

Streamline - Logo Style Guide - Color

The first page of the style guide shows 4 different usage cases for the logo on the previously decided upon colors. I also separated out the logo type and showed how it would look on its own. In the bottom right corner is a grid of the used colors in PMS, RGB, and CMYK.

Streamline - Logo Style Guide - Spacing & Sizing

Streamline - Logo Style Guide - Spacing & Sizing

The second page of the style guide deals with the appropriate spacing around the logo as well as the maximum and minimum sizes. I used the "S" of the logo type to create a buffer zone that should be left around the logo in all cases.

The bottom section of the page shows that the logo should not be reduced smaller than 1.5 inches but can be grown to any size needed.

Streamline - Logo Style Guide - Don'ts

Streamline - Logo Style Guide - Don'ts

The third page is an explanation of how not to use the logo. It goes into detail in different alterations to the logo that should never be done.

(These pages are always fun for me to make. I get to go against all of my training as a graphic designer and just make a mess!)

Streamline - Logo Style Guide - Suggested Font Pairings

Streamline - Logo Style Guide - Suggested Font Pairings

The last page of the style guide is used as a suggestion for font pairings. This is something I like to provide to clients to at least give them a start on what might look good for their brand.

Streamline - Logo Style Guide - Back Cover

Streamline - Logo Style Guide - Back Cover

Pretty self explanitory.

Logo Style Guide

Logo Style Guide

Final Logo - EGT

Final Logo - EGT

Business Card Front

Business Card Front

Business Card Back

Business Card Back